JEFFREY YI  :  designer

Dollar Tree

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Design a brandmark that appeals to female millennials filled with discovery elements and meaning. Additionally, expand the design into various user interfaces.

Dollar Tree, Inc. is an American chain of discount variety stores that sells items for $1 or less. Unbeknownst to many, female millenials contribute significantly to the dollar store industry’s revenues and continues to grow into a core customer base. “It’s all about the thrill of the hunt!”


Dollar Tree Logo



An upward arrow is included to compliment Dollar Tree's quote, "It's all about the thrill of the hunt!" 

Integrate a more softer delicate typography to pair with the logo to better connect with the female millennial demographics, who's becoming a prominent customer base for dollar stores.

Create a more sophisticated brandmark and color choices. Bloomberg Business explains that Dollar Tree customers are more likely to go to higher-end stores like Bed Bath and Beyond and Whole Foods as opposed to other dollar store competitors.

When you turn the logo upside down, you will discover an open box uncovering two diamonds. "Every Dollar Tree store is stocked with endless hidden treasures!" 

The "e" was constructed to denote couponing as Dollar Tree provides exceptional value.


Dollar Tree Style Guide
Dollar Tree Store
Dollar Tree ID
Dollar Tree Bag
Dollar Tree Canvas