MY PERSONAL PROJECT
IVF is an infertility treatment and is continuing to become much more common every year. It is a remarkable development in the medical field that’s helping people successfully grow their family. As with many medical procedures, however, it does come with its set of challenges. As a spouse, I got to witness the ups and downs of the process, which at times, can be daunting. Through this project, I hope to share some thoughts on how I think the IVF experience can be improved.
THE FIRST DELIVERY EXPERIENCE
Getting started on the IVF journey is an incredibly hard decision, emotionally and financially. Once they decide to take that faithful leap, they receive their first shipment in a large box, and this moment is often filled with much anxiousness. The unboxing experience is overwhelming with all of the scattered medicine, injection materials, and sterile looking boxes that make them feel detached and helpless. As much as they’re met with the kindness and caring hearts of the nurses and doctors, everything else that surrounds the IVF experience leaves a lot to be desired. From the first chaotic delivery, to the outdated web portal services and inherited old hospital experiences – I hope to see an IVF journey in the future that’s more calming, welcoming, and mindful.
A handbook that explains the contents in the box, and why and how each item works would provide for an informative guided journey. This would also prevent the patients from having to juggle different sources of information between the paper handouts from the nurse, emails, and personal internet searches.
Creating an unboxing experience that’s thoughtfully organized into IVF cycles, allowing the patient to feel focused and confident without inundating them with everything at once.
THE DIGITAL EXPERIENCE
The IVF center portals are often clunky, hard to navigate, and overall a poor user experience. These portals are, however, critical to signing documents, maintaining and tracking important information, and communicating with your primary nurse. Just like the unboxing experience, a seamless, guided, user-friendly digital interface would provide everyone with a better IVF journey.
THE IN-PERSON EXPERIENCE
The IVF facilities that I have personally visited carry on the traditional medical space look and feel. Patients are advised to keep their stress levels low and to maintain good energy. Can we evolve these facilities from purely a functional space to a place that fosters positive emotions like the comfort of your own living room?
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