PACKAGING + BRANDING
FARM TO BOWL
Tasked with reimagining the overall branding and kibble packaging for Canidae Pure, the Enlisted design team focused on the company’s belief that quality pet food starts long before it reaches your dog’s bowl. Inspired by the sustainable practices Canidae follows, it was important that the care that goes into these products was reflected in the overall design. We were eager to make “farm to bowl” not just a phrase, but a visual and emotional cue that conveys transparency and integrity that celebrates the planet-friendly heartbeat of the brand—from regenerative agriculture to responsibly-sourced proteins. Infused with warmth, the packaging highlights the emotion behind growing and feeding quality ingredients.
