BRANDING + STRATEGY | PACKAGING | NAMING
FEED WELL, FEEL WELL
Beginning with the flagship Limited Ingredient line—recently named as Forbes’ “Best Dog Food for Allergies Overall”—Enlisted revitalized Natural Balance’s master brand identity and packaging, spotlighting its single-animal protein sources and scientific approach to ingredient sensitivity.
As Natural Balance builds on its "feed well, feel well" promise, Enlisted designed packaging for the new Specialized Nutrition and Health Protection dog food lines, prominently featuring core benefits that complement the telegraphic sub-brand names. We also helped launch a new line of probiotic treats for dogs, providing the name and packaging design for Yo-Gut Bites. To capture momentum in the fresh pet food space, the Platefulls line was rebranded as Freshly Cooked, carving out a unique niche as a shelf-stable alternative.
This wave of innovation culminated in the launch of Ultra Protein, a new cat food line celebrating organ-rich, high-protein nutrition. This breakthrough product ultimately won the 2025 Cat Food Innovation of the Year award and earned a featured highlight in Packaging Digest.
